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Ergonomic study of electronic commerce websites: the process of purchase.
Proceedings os the IEA 2006/HFES 2006 Congress: Maastricht, the Netherlands , 2006.
Abstract: The amount of e-commerce websites has increased rapidly. However, issues involving their usability many times have been overlooked. This research is concerned about the inefficiency of the presentation of products in general, in e-commerce websites at the moment of purchase. This incompetence jeopardizes the accomplishment of the task by the user, who will become frustrated and unsatisfied not to mention the economic losses. It is intended, with the research, to improve the usability of the e-commerce websites through the identification of factors that will enable the user to select better his products at the moment of purchase. Moreover, it is intended to contribute to the development of solutions of usability issues and to improve the studies of IHC. Some methods and techniques were used: Task Analysis, Heuristic Evaluation and Cooperative Evaluation. By means of this work, the hypothesis could be confirmed and became evident that the interfaces of the e-commerce websites showed low levels of usability, risking the performance of task by the users besides leading the user to frustration and most of the time making him give up the purchase.